{"id":6211,"date":"2020-07-07T12:29:12","date_gmt":"2020-07-07T10:29:12","guid":{"rendered":"https:\/\/cotacreativa.es\/2020\/07\/07\/la-importancia-del-client-en-el-disseny-del-teu-estand\/"},"modified":"2026-07-15T13:25:07","modified_gmt":"2026-07-15T11:25:07","slug":"la-importancia-del-client-en-el-disseny-del-teu-estand","status":"publish","type":"post","link":"https:\/\/cotacreativa.es\/ca\/2020\/07\/07\/la-importancia-del-client-en-el-disseny-del-teu-estand\/","title":{"rendered":"La import\u00e0ncia del client en el disseny del teu estand"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#065350″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_post_title meta=\u00bboff\u00bb featured_image=\u00bboff\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb title_font=\u00bb|700|||||||\u00bb title_text_color=\u00bb#FFFFFF\u00bb text_orientation=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb locked=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_post_title title=\u00bboff\u00bb meta=\u00bboff\u00bb admin_label=\u00bbT\u00edtulo de publicaci\u00f3n\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#3a3a3a\u00bb text_line_height=\u00bb1.8em\u00bb link_font=\u00bbMontserrat||||||||\u00bb link_text_color=\u00bb#00a996″ header_font=\u00bbMontserrat|600|||||||\u00bb header_text_color=\u00bb#00a996″ header_2_font=\u00bbMontserrat|600|||||||\u00bb header_2_text_color=\u00bb#00a996″ header_2_line_height=\u00bb1.1em\u00bb header_3_font=\u00bb–et_global_heading_font|600|||||||\u00bb header_3_text_color=\u00bb#00a996″ custom_padding=\u00bb||||true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

A l\u2019hora de pensar en el disseny d\u2019un estand de fira, s\u00f3n molts els aspectes que cal tenir en compte. Alguns dels m\u00e9s importants s\u00f3n el tipus de fira a la qual s\u2019assistir\u00e0, el tipus de producte que es mostrar\u00e0 a l\u2019estand, l\u2019empresa que es representar\u00e0\u2026 <\/p>\n

Tanmateix, en ocasions oblidem un aspecte molt important: la import\u00e0ncia del client objectiu a l\u2019hora de dissenyar l\u2019estand de fira. En aquest article ens centrarem en aquest punt: com influeix el client en el disseny de l\u2019espai comercial o estand. <\/p>\n

<\/a>Com generar m\u00e9s visites al teu estand de fira<\/h2>\n

Sens dubte, quan participes en una fira, el principal objectiu \u00e9s donar-te a con\u00e8ixer. Per aconseguir-ho, necessites que les persones que visiten la fira trobin el teu estand. Per\u00f2, a m\u00e9s, has de captar la seva atenci\u00f3 amb elements que destaquin<\/strong>. <\/p>\n

D\u2019aquesta manera, aquests visitants es poden convertir en possibles clients i, despr\u00e9s d\u2019un petit seguiment, \u00e9s possible que acabin convertint-se en clients del teu negoci.<\/p>\n

En aquest blog hem parlat en diverses ocasions dels elements que no poden faltar al teu estand si vols destacar davant de la compet\u00e8ncia. Per\u00f2, t\u2019has plantejat mai a qui t\u2019est\u00e0s dirigint?<\/strong> <\/p>\n

<\/a>La import\u00e0ncia del visitant en el disseny del teu estand<\/h2>\n

A l\u2019hora de dissenyar l\u2019estand, no nom\u00e9s cal tenir en compte alguns aspectes b\u00e0sics com la il\u00b7luminaci\u00f3, la distribuci\u00f3, l\u2019est\u00e8tica o els productes que mostrar\u00e0s al client.<\/p>\n

El visitant \u00e9s, i ha de ser, en realitat el centre del disseny del teu estand. <\/strong>Qui visitar\u00e0 la fira a la qual assistir\u00e0s? S\u00f3n altres empresaris? S\u00f3n possibles clients? \u00c9s una fira mixta on hi haur\u00e0 tot tipus de persones? <\/p>\n

Depenent de quin sigui el perfil de l\u2019usuari que s\u2019ha d\u2019apropar al teu estand<\/strong>, aquest haur\u00e0 de captar la seva atenci\u00f3 d\u2019una manera diferent.<\/p>\n

Per aix\u00f2, a l\u2019hora de dissenyar un estand de fira \u00e9s fonamental pensar en qui seran els visitants d\u2019aquest espai.<\/p>\n

Per a les empreses de disseny d\u2019estands \u00e9s molt \u00fatil que els expositors de les fires tinguin clar quin \u00e9s el seu client objectiu<\/strong>. Moltes empreses han definit el buyer persona del seu client i coneixen perfectament quin tipus de persona volen atraure.<\/p>\n

D\u2019aquesta manera, el proc\u00e9s resulta molt m\u00e9s senzill. No \u00e9s el mateix captar l\u2019atenci\u00f3 d\u2019un adolescent de 15 anys, d\u2019un nen de 5 anys, d\u2019una dona de 30 anys o d\u2019una empres\u00e0ria de 50 anys. <\/p>\n

<\/a>Com dissenyar el teu estand de fira pensant en el client?<\/h2>\n

Si vols tenir \u00e8xit a l\u2019hora de participar en una fira, el millor \u00e9s contactar amb professionals del sector. A Cota Creativa tenim anys d\u2019experi\u00e8ncia en el disseny i muntatge d\u2019estands de fira i espais comercials.<\/a><\/strong><\/p>\n

Els nostres professionals compten amb una gran experi\u00e8ncia en aquest sector i coneixem en profunditat quins elements poden captar millor l\u2019atenci\u00f3 dels teus possibles clients.<\/p>\n

Per aix\u00f2, si realment vols destacar i aconseguir que la teva participaci\u00f3 a la fira sigui tot un \u00e8xit, no dubtis a comptar amb professionals per realitzar el disseny del teu estand. Estarem encantats d\u2019ajudar-te. <\/p>\n

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A l\u2019hora de pensar en el disseny d\u2019un estand de fira, s\u00f3n molts els aspectes que cal tenir en compte. Alguns dels m\u00e9s importants s\u00f3n el tipus de fira a la qual s\u2019assistir\u00e0, el tipus de producte que es mostrar\u00e0 a l\u2019estand, l\u2019empresa que es representar\u00e0\u2026 Tanmateix, en ocasions oblidem un aspecte molt important: la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-6211","post","type-post","status-publish","format-standard","hentry","category-fires"],"yoast_head":"\nLa import\u00e0ncia del client en el disseny del teu estand<\/title>\n<meta name=\"description\" content=\"A l\u2019hora de pensar en el disseny d\u2019un estand de fira, s\u00f3n molts els aspectes que cal tenir en compte. 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