Our Exhibition Stands in April 2019

Between 4 and 7 of last month, the third edition of “Vive la Moto”, the Barcelona Motorcycle Show, took place. Organised by Fira de Barcelona with the support of ANESDOR, it was a successful event in which Cota Creativa was able to showcase its expertise in the design and assembly of commercial spaces.

The Trade Show

The event certainly did not disappoint and closed its doors with record-breaking figures. The 35,000 m² exhibition space comfortably hosted just over 35,000 visitors, who were able to enjoy a diverse offering — including more than 50 new launches — from 500 brands represented by 122 exhibitors.

A comprehensive programme of activities was organised, featuring training and road safety courses, dynamic vehicle testing, talks and panel discussions, racing simulators, exhibitions by professional riders, and a display of historic motorcycles.
Motorcycle tourism also had its place in the new dedicated area created for the occasion, with the presence of specialised travel agencies and an exhibition of touring bikes which, together with talks from experienced adventurers, were highly appreciated by attendees.

Special mention should be made of the highly popular test ride area, where more than 200 motorcycles were made available to visitors over nearly 6,000 test rides, including outdoor routes and closed-circuit trials, allowing participants to ride the latest models with the support of professional instructors.

Finally, the large exhibition area, located in Hall 8 and featuring manufacturers of mopeds, motorcycles, tricycles and quad bikes, as well as representatives from related industries and the aftermarket sector, facilitated numerous and fruitful business connections.

MIDLAND Exhibitor

This company, a true benchmark in the radio communication sector, stands out for its fast after-sales service and personalised customer support.
With a focus on designing high-quality, versatile equipment that adapts to any situation, the company offers a wide range of products aligned with current consumer technology trends in the motorcycle, automotive and sports sectors.

At “Viva la Moto 2019”, Midland focused its efforts on presenting a new firmware designed to eliminate background noise and amplify the user’s voice. To demonstrate this, they made the impressive Wind Tunnel available to visitors — a laboratory where the new product was developed — ensuring a cutting-edge standard of audio quality.

Taking all of this into account, the professionals at Cota Creativa designed a sober, elegant and luxurious stand concept aimed at capturing visitors’ attention while successfully achieving Midland’s commercial objectives.
In the images, the displays can be seen, featuring a minimalist yet highly effective style, as well as the aforementioned Wind Tunnel, visible through a magnificent showcase window.