How to choose the best location for your trade fair stand

When attending a trade fair, there are several important aspects to consider. In our previous blog article, we discussed the importance of understanding who your potential customers are.

In this article, we want to focus on something that plays a crucial role when choosing a space: the location of your stand. Although stand design is extremely important, the location where it is placed will also have a significant impact on the results your business achieves at the event.

That is why you should pay close attention to the following advice. We will analyse a series of tips that you should consider when choosing the best location for your trade fair stand.

Avoid low-traffic areas

Without a doubt, one of the factors that will make the biggest difference in the number of people who see your stand is placing it in a location where visitors naturally walk by.

If you position your stand in a hidden corner or in an area that is not visible to attendees, it is very likely that you will spend the days of the trade fair waiting for occasional visitors to find you.

Avoid placing your stand in a dead-end aisle. This way, you will not only attract visitors who already know your company, but more importantly, those who discover you for the first time.

Choose a high-traffic area

We have already seen that hiding at the end of a dead-end aisle is not a good idea. However, beyond simply placing yourself in the centre of the exhibition, there are some strategic locations that can help you become more visible to visitors.

At every trade fair, there are areas where people stop to take a break. It is a good idea to find out where these areas are located within the venue and position your stand nearby.

On the other hand, there may be a particular exhibition area or attraction that is especially popular among visitors. If you already know where it will be located, do not hesitate to place your stand nearby.

Another high-traffic area in exhibition venues is the restroom area. Placing your stand close to the bathrooms means that many people will walk past it, giving them the opportunity to discover what your company has to offer.

2 tips about your neighbouring stands

Another aspect to consider when choosing the location of your stand is who will be around you and where the industry leaders will be located. Let’s look at some key points to keep in mind regarding your neighbours at the trade fair.

On the way to the industry leader

If you position your stand along the route visitors take to reach the leading company in your sector, or close to it, it will be much easier to increase your visibility and attract attention.

A complementary neighbour

If you already know that another exhibitor at the trade fair offers a product or service that complements yours, you can join forces and position your stands close to each other. This way, both stands can benefit from shared visitor traffic.

Did you enjoy what you have read? Remember that if you need help designing your trade fair stand, the team at Cota Creativa is at your disposal. We will be happy to help you create a space that stands out and achieves your objectives.