Materials for Your Stand

Materials for Your Stand We have already discussed in this blog the importance of preliminary work before participating in a trade fair—for example, in What should you consider when planning your stand? or Types of stands according to their characteristics—so it...

February 2019 Trade Show Calendar

February 2019 Trade Show Calendar It is set to be a busy month, with the highest concentration of trade show activity taking place during the final days of February in Madrid and Zaragoza. ISPO The most important sports industry trade fair of the year, where more than...

What Is Trade Show Marketing?

Trade Show Marketing Have you ever wondered how to make the most of your company’s participation in a trade show? How to attract potential customers to your stand? How to promote your brand in an effective and original way or, more generally, what the best approach is...