{"id":3256,"date":"2019-04-29T11:12:21","date_gmt":"2019-04-29T09:12:21","guid":{"rendered":"https:\/\/cotacreativa.es\/2019\/04\/29\/attracting-potential-clients-to-your-stand\/"},"modified":"2026-06-17T11:46:15","modified_gmt":"2026-06-17T09:46:15","slug":"attracting-potential-clients-to-your-stand","status":"publish","type":"post","link":"https:\/\/cotacreativa.es\/en\/2019\/04\/29\/attracting-potential-clients-to-your-stand\/","title":{"rendered":"Attracting Potential Clients to Your Stand"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#065350″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.27.4″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” locked=”off”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title title=”off” meta=”off” admin_label=”T\u00edtulo de publicaci\u00f3n” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#3a3a3a” text_line_height=”1.8em” link_font=”Montserrat||||||||” link_text_color=”#00a996″ header_font=”Montserrat|600|||||||” header_text_color=”#00a996″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#00a996″ header_2_line_height=”1.1em” header_3_font=”–et_global_heading_font|600|||||||” header_3_text_color=”#00a996″ custom_padding=”||||true” global_colors_info=”{}”]<\/p>\n

In various publications on this blog, we have provided advice and planning and design strategies for your exhibition stand<\/a> so that it appeals not only to those who already know your company, but also to potential clients who may know nothing about you and discover you at a trade fair.
On this occasion, we will try to summarise the previously shared information (which was more scattered) into seven categories. <\/p>\n

Spreading the Word<\/strong><\/h3>\n

A solid social media marketing plan and\/or a website that properly promotes your participation in the event are essential. You can also offer some kind of incentive to the people you contact through these channels, encouraging them to help you with promotion by talking about the trade fair. <\/p>\n

Exhibition Placement<\/strong><\/h3>\n

The location assigned by the organisers of an event to each stand is crucial. The commercial value of each placement depends on several factors that influence the visibility of your exhibition space and the flow of visitors.
For this reason, not all locations carry the same value, and it is highly advisable to book as early as possible, as the best spots are usually sold well in advance. <\/p>\n

Stand Design<\/strong><\/h3>\n

It is also worth planning the most attractive design carefully and well in advance. There are many ways to approach this, depending on the type of trade fair, what you are offering and your objectives, but it is important to remember that good lighting and the use of colour can make a strong visual impact. In any case, your brand and your messages must be clearly visible from every angle. <\/p>\n

Accessibility<\/strong><\/h3>\n

Not in a spatial sense, but in an informational one. It is important that visitors can quickly understand what your company offers. To achieve this, there are several approaches: printed materials such as brochures or leaflets can be used, or visual media can also be employed, easily accessible thanks to current technologies (such as television screens or some type of portable device). <\/p>\n

Hospitality Services<\/strong><\/h3>\n

You should ensure that there is enough staff available at all times to assist customers who wish to ask questions or make any kind of enquiry. In some cases, it may also be worthwhile to support your company staff by including entertainment professionals at your stand (such as models, magicians, singers, etc.). Welcoming and making visitors feel comfortable will open many doors for you. <\/p>\n

Promotion and Visibility<\/strong><\/h3>\n

You should aim to offer discounts or other incentives that encourage visitors to make purchases at the trade fair. You can also organise competitions or prize draws that will help attract a large number of people to your stand.
Promotional products and branded giveaways are essential (such as pens, bags, USB drives, mobile phone cases, mugs, business card holders, folders, notebooks, etc.). <\/p>\n

Catering Services<\/strong><\/h3>\n

One thing that is greatly appreciated is being able to enjoy a snack while walking around a trade fair. Adapt your offer to the appropriate gastronomic culture, and make sure that the food or drink you give away to your clients is branded with your company\u2019s symbols so they remember who invited them \u2014 and success will be guaranteed. <\/p>\n

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In various publications on this blog, we have provided advice and planning and design strategies for your exhibition stand so that it appeals not only to those who already know your company, but also to potential clients who may know nothing about you and discover you at a trade fair.On this occasion, we will try […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-3256","post","type-post","status-publish","format-standard","hentry","category-advice-tips-for-stands"],"yoast_head":"\nAttracting Potential Clients to Your Stand | Cota Creativa<\/title>\n<meta name=\"description\" content=\"In various publications on this blog, we have provided advice and planning and design strategies for your exhibition stand so that it appeals not only.\" 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