{"id":6806,"date":"2026-10-20T11:41:03","date_gmt":"2026-10-20T09:41:03","guid":{"rendered":"https:\/\/cotacreativa.es\/?p=6806"},"modified":"2026-10-20T11:41:04","modified_gmt":"2026-10-20T09:41:04","slug":"exhibition-stand-design-build-fruit-attraction-2026","status":"publish","type":"post","link":"https:\/\/cotacreativa.es\/en\/2026\/10\/20\/exhibition-stand-design-build-fruit-attraction-2026\/","title":{"rendered":"Exhibition Stand Design and Build for Fruit Attraction 2026 in Madrid"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#065350&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|700|||||||&#8221; title_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title title=&#8221;off&#8221; meta=&#8221;off&#8221; admin_label=&#8221;T\u00edtulo de publicaci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#3a3a3a&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#00a996&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00a996&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_color=&#8221;#00a996&#8243; header_3_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_3_text_color=&#8221;#00a996&#8243; header_3_line_height=&#8221;2.5em&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"western\">Fruit Attraction 2026: an international meeting point for the fresh produce industry<\/h2>\n<p>From 6 to 8 October 2026, <a href=\"https:\/\/www.ifema.es\/\">IFEMA MADRID<\/a> hosted the 18th edition of Fruit Attraction, one of the leading international trade fairs dedicated to the fruit and vegetable industry.<\/p>\n<p>Organised by <a href=\"https:\/\/www.ifema.es\/\">IFEMA MADRID<\/a> and FEPEX, the event brought together more than 121,000 professionals from over 150 countries and approximately 2,500 exhibiting companies, across 162,000 sqm of exhibition space.<\/p>\n<p>These figures highlight the international significance of <a href=\"https:\/\/www.ifema.es\/fruit-attraction7\">Fruit Attraction<\/a> as a business platform connecting growers, producers, exporters, distributors, buyers and companies providing technology and services to the agricultural and food industries.<\/p>\n<p>For exhibiting brands, the event represents an important opportunity to strengthen market positioning, develop business relationships, showcase products and explore new international markets.<\/p>\n<h2 class=\"western\">Cota Creativa at Fruit Attraction 2026: three new clients, one longstanding client and 340 sqm of exhibition stands<\/h2>\n<p>At Cota Creativa, we participated in <a href=\"https:\/\/www.ifema.es\/fruit-attraction\">Fruit Attraction 2026<\/a> by delivering exhibition stand projects for three new clients, <a href=\"https:\/\/platanodecanarias.es\/asprocan\/que-es-asprocan\/\">ASPROCAN<\/a>, <a href=\"https:\/\/www.carbotecnia.com\/\">CARBOTECNIA<\/a> and <a href=\"https:\/\/www.femac.org\/\">FEMAC<\/a>, and one longstanding client, <a href=\"https:\/\/azcaval.com\/\">AZCAVAL<\/a>.<\/p>\n<p>Our work covered a total of 340 sqm of exhibition space, distributed across halls 5, 6 and 9 at <a href=\"https:\/\/www.ifema.es\/\">IFEMA MADRID<\/a>.<\/p>\n<p>Each project was developed according to the available exhibition area, the client\u2019s requirements and the commercial purpose of its participation.<\/p>\n<p>This edition provided another opportunity to demonstrate our capabilities as an exhibition stand design and build company, coordinating multiple projects within the same international trade fair.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#3a3a3a&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#00a996&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00a996&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_color=&#8221;#00a996&#8243; header_2_line_height=&#8221;2em&#8221; header_3_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_3_text_color=&#8221;#00a996&#8243; header_3_line_height=&#8221;2.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-985c95d elementor-widget elementor-widget-heading\" data-id=\"985c95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"western\"><span lang=\"es-ES\">ASPROCAN: 128 sqm showcasing Pl\u00e1tano de Canarias<\/span><\/h3>\n<p>In Hall 5, Stand 5C02, we worked with <a href=\"https:\/\/platanodecanarias.es\/asprocan\/que-es-asprocan\/\">ASPROCAN<\/a>, the Association of Canary Islands Banana Producer Organisations.<\/p>\n<p>The project covered 128 sqm and featured a raised platform with melamine finishes.<\/p>\n<p>Fruit Attraction provides ASPROCAN with an international environment in which to strengthen the visibility of Pl\u00e1tano de Canarias and connect with professionals from the fresh produce distribution and retail sectors.<\/p>\n<p>Cota Creativa contributed to its participation by delivering an exhibition environment designed to support the brand\u2019s professional presence at the event.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/cotacreativa.es\/wp-content\/uploads\/2026\/10\/asd.jpeg&#8221; title_text=&#8221;asd&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#3a3a3a&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#00a996&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00a996&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_color=&#8221;#00a996&#8243; header_2_line_height=&#8221;2em&#8221; header_3_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_3_text_color=&#8221;#00a996&#8243; header_3_line_height=&#8221;2.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-985c95d elementor-widget elementor-widget-heading\" data-id=\"985c95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"western\">CARBOTECNIA: a 68 sqm exhibition space<\/h3>\n<p>In Hall 6, Stand 6E15, we delivered a 68 sqm exhibition stand for <a href=\"https:\/\/www.carbotecnia.com\/\">CARBOTECNIA<\/a>.<\/p>\n<p>The project incorporated a raised platform and melamine finishes, providing a construction solution suited to the company\u2019s participation in <a href=\"https:\/\/www.ifema.es\/fruit-attraction\">Fruit Attraction<\/a>.<\/p>\n<p>The exhibition space offered a dedicated environment for commercial representation, professional meetings and business networking.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00a996&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_color=&#8221;#00a996&#8243; header_2_line_height=&#8221;2em&#8221; header_3_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_3_text_color=&#8221;#00a996&#8243; header_3_line_height=&#8221;2.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-985c95d elementor-widget elementor-widget-heading\" data-id=\"985c95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"western\">AZCAVAL: 64 sqm of exhibition space at IFEMA MADRID<\/h3>\n<p>Continuing our established collaboration with <a href=\"https:\/\/azcaval.com\/\">AZCAVAL<\/a>, we delivered a project in Hall 9, Stand 9F20, covering 64 sqm. This marks our fourth exhibition stand for the company since 2023, following Fruit Attraction 2023 (64 sqm), Hispack 2024 (50 sqm) and Fruit Attraction 2025 (64 sqm). Together, these four projects represent 242 sqm of exhibition space.<\/p>\n<p>The project featured carpet flooring as part of an exhibition solution adapted to the company\u2019s requirements.<\/p>\n<p>Participating in an international trade fair such as <a href=\"https:\/\/www.ifema.es\/fruit-attraction\">Fruit Attraction<\/a> enables companies to reinforce their visibility, establish professional contacts and explore new business opportunities.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/cotacreativa.es\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-19-at-14.00.43asda.jpeg&#8221; title_text=&#8221;WhatsApp Image 2026-10-19 at 14.00.43asda&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#3a3a3a&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;Montserrat||||||||&#8221; link_text_color=&#8221;#00a996&#8243; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#00a996&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_color=&#8221;#00a996&#8243; header_2_line_height=&#8221;2em&#8221; header_3_font=&#8221;&#8211;et_global_heading_font|600|||||||&#8221; header_3_text_color=&#8221;#00a996&#8243; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"elementor-element elementor-element-985c95d elementor-widget elementor-widget-heading\" data-id=\"985c95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"western\">FEMAC: 80 sqm connecting with the agricultural industry<\/h3>\n<p>Also in Hall 9, Stand 9F22, we developed an 80 sqm exhibition space for <a href=\"https:\/\/www.femac.org\/\">FEMAC<\/a>.<\/p>\n<p>The stand featured a raised platform and melamine finishes, providing a dedicated environment for the company\u2019s professional activities during the event.<\/p>\n<p><a href=\"https:\/\/www.ifema.es\/fruit-attraction\">Fruit Attraction<\/a> brings together the entire fresh produce value chain, including agricultural production, distribution, technological innovation and specialised industry services.<\/p>\n<p>This diversity makes the event particularly relevant for companies and organisations seeking to establish connections across different areas of the agri-food industry.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/cotacreativa.es\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-19-at-14.00.43as.jpeg&#8221; title_text=&#8221;WhatsApp Image 2026-10-19 at 14.00.43as&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; 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class=\"elementor elementor-15878 elementor-location-single post-27595 post type-post status-publish format-standard has-post-thumbnail hentry category-espana-2026 category-eventos-espana\" data-elementor-type=\"single-post\" data-elementor-id=\"15878\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-88679f6 e-flex e-con-boxed e-con e-parent e-lazyloaded\" data-id=\"88679f6\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-7c607d6 elementor-widget elementor-widget-theme-post-content\" data-id=\"7c607d6\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6fac6e9 elementor-widget elementor-widget-text-editor\" data-id=\"6fac6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-6fac6e9 elementor-widget elementor-widget-text-editor\" data-id=\"6fac6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-element elementor-element-985c95d elementor-widget elementor-widget-heading\" data-id=\"985c95d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h2 class=\"western\">Custom exhibition stand design and build in Madrid<\/h2>\n<p>Successful participation in an international trade fair requires more than the physical construction of an exhibition stand.<\/p>\n<p><a href=\"https:\/\/cotacreativa.es\/en\/estands-de-diseno\/\">Custom exhibition stand design<\/a> involves balancing brand identity, visitor experience, commercial functionality and the technical requirements of the exhibition venue.<\/p>\n<p>At Cota Creativa, we develop exhibition stand projects for national and international trade fairs, coordinating the different stages of planning, production and installation.<\/p>\n<p>Our experience in exhibition stand construction at <a href=\"https:\/\/www.ifema.es\/\">IFEMA MADRID<\/a> allows us to deliver projects of different sizes and specifications, adapting each solution to the exhibitor\u2019s requirements.<\/p>\n<h2 class=\"western\">New partnerships and international exhibition projects<\/h2>\n<p>Fruit Attraction 2026 represented an opportunity for Cota Creativa to expand its involvement in the fresh produce industry and establish relationships with three new clients while continuing our collaboration with <a href=\"https:\/\/azcaval.com\/\">AZCAVAL<\/a>.<\/p>\n<p>The projects delivered for <a href=\"https:\/\/platanodecanarias.es\/asprocan\/que-es-asprocan\/\">ASPROCAN<\/a>, <a href=\"https:\/\/www.carbotecnia.com\/\">CARBOTECNIA<\/a>, <a href=\"https:\/\/azcaval.com\/\">AZCAVAL<\/a> and <a href=\"https:\/\/www.femac.org\/\">FEMAC<\/a> demonstrate the diversity of exhibition requirements within a single international trade fair.<\/p>\n<p>We would like to thank all four companies for placing their trust in Cota Creativa.<\/p>\n<p>Planning to exhibit at <a href=\"https:\/\/www.ifema.es\/fruit-attraction\">Fruit Attraction<\/a> or another international trade fair?<\/p>\n<p>Cota Creativa provides <a href=\"https:\/\/www.cotacreativa.com\/contacto\/\">custom exhibition stand design and build services<\/a>, from initial planning through to on-site installation. <span style=\"font-size: 16px;\">You can follow our latest ephemeral architecture projects and exhibition stand designs on our <a href=\"https:\/\/www.linkedin.com\/posts\/cotacreativa-diamondpetfoods-interzoo2026-ugcPost-7460255873978998784-Jpyt?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAC3SBdEBaAMXbm-8X-t6sYgxm1GVRGYrCE8\">Linkedin<\/a> and <a href=\"https:\/\/www.instagram.com\/p\/DYRq6p1jHyi\/?utm_source=ig_web_copy_link&amp;igsh=NTc4MTIwNjQ2YQ==\">Instagram<\/a> channels.<\/span><\/p>\n<div class=\"traductor-checkbox\">\n<div id=\"panel-radioneuronal\" class=\"row\">\n<div class=\"col-sm-offset-1 col-sm-5\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fruit Attraction 2026: an international meeting point for the fresh produce industry From 6 to 8 October 2026, IFEMA MADRID hosted the 18th edition of Fruit Attraction, one of the leading international trade fairs dedicated to the fruit and vegetable industry. Organised by IFEMA MADRID and FEPEX, the event brought together more than 121,000 professionals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,32],"tags":[],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferias","category-trade-shows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruit Attraction 2026 Exhibition Stand Design | Cota Creativa<\/title>\n<meta name=\"description\" content=\"Cota Creativa delivered 340 sqm of exhibition stands for four new clients at Fruit Attraction 2026, held at IFEMA Madrid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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