When will professional trade fairs return?

Professional trade fairs dedicated to each sector are, for many companies, the most important event of the year. They are the perfect opportunity to showcase their latest developments and introduce their business to potential customers.

There is no doubt that this is why companies must pay such close attention to the design and construction of their trade fair stands. Standing out from the competition is essential in order to achieve the objectives set for the event.

The impact of trade fairs on the economy

According to the Spanish Association of Trade Fairs (AEF), trade fair events have a significant impact on the economy, contributing up to €5 billion each year.

However, in recent months, we have seen how many of the most important trade fairs have been postponed or cancelled. COVID-19 has been the cause of these cancellations and has had a major impact on the professional events industry.

Over 100 events and trade fairs that were scheduled to take place throughout the country have had to be suspended due to lockdown and social distancing measures.

However, as expected, this situation could not continue indefinitely. That is why we can now start discussing when trade fairs will return and what impact they will have on economic recovery.

When will trade fairs take place again?

The exact date when trade fair events will resume across the country is not yet known. However, it is expected that, if the current situation continues to improve, new trade fairs could begin taking place from September onwards.

Although many organisations have continued to hold virtual events, there is no doubt that this format does not fulfil the main purpose of a traditional trade fair.

Trade fairs are not only about viewing exhibitions and presenting new products. They are also a crucial opportunity to meet other professionals in the sector and establish valuable business relationships.

Without a doubt, many professionals are looking forward to the return of normality so they can once again attend their industry trade fairs. The health crisis has had an immediate impact and has resulted in a significant opportunity cost. Not only exhibitors have been affected, but also visitors.

The return of trade fairs

The return of trade fairs is becoming increasingly imminent and, as mentioned, a large number of events are expected to take place during the final quarter of the year.

Of course, these trade fairs will only go ahead if the necessary health and safety measures can be guaranteed.

One thing we should keep in mind when looking ahead to upcoming trade fairs is that, if we want to participate, we need to start preparing as soon as possible.Algo que sin duda debemos tener en cuenta a la hora de pensar en las ferias que se avecinan es que, si queremos participar en ellas, debemos empezar a prepararnos cuanto antes.

At Cota Creativa, we specialise in the design and construction of commercial spaces and trade fair stands. Therefore, if you are planning to participate in upcoming trade fairs and want to stand out from your competitors, do not hesitate to contact us.