Interzoo 2026 once again places Nuremberg at the centre of the international pet industry. From 12 to 15 May 2026, the Exhibition Centre Nuremberg brings together brands, manufacturers, distributors, buyers and professionals specialising in products and services for companion animals.
The fair is one of the key meeting points for the global pet market. Its relevance goes beyond product display: Interzoo acts as a business platform, a networking space, an innovation showcase and a benchmark for the trends shaping the future of pet food, pet care, accessories, technology, packaging and specialised retail. (interzoo.com)
Cota Creativa at Interzoo 2026
For this edition, Cota Creativa has been present at Interzoo 2026 with the design and build of the Diamond Pet Foods stand, a regular client we have worked with since 2019.
Our relationship with Diamond Pet Foods is part of a consolidated journey across international trade fairs. We have collaborated with the brand at events such as Zoomark in Bologna, Vet Show in London, Iberzoo in Madrid, and this is our third joint participation at Interzoo in Nuremberg.
For a stand design and build company, working repeatedly with an international brand requires more than production capacity. It means understanding its identity, commercial needs, product ranges and the way it wants to present itself to buyers and distributors from different markets.
Diamond Pet Foods: a brand with history in the pet food sector
Diamond Pet Foods is a family owned American company founded in 1970 in Meta, Missouri. Since its beginnings, the company has built its activity around a clear idea: offering quality pet food through a solid and accessible proposal. (Diamond Pet Company)
The stand reflects some of the brand’s main product lines, including Diamond, Diamond Naturals, Diamond CARE, Diamond PRO89 and Taste of the Wild. The graphic concept combines product images, animals, natural landscapes and brand messages linked to nutrition, origin and quality.
The result is a stand designed to communicate the story of Diamond Pet Foods, while also serving a clear commercial purpose: attracting visitors, organising product display, facilitating meetings and strengthening the brand’s international positioning at one of the most relevant fairs in the sector.
A 96 sqm stand designed to communicate, display and welcome visitors
The project developed for Diamond Pet Foods at Interzoo 2026 covers a surface area of 96 sqm. The design combines open circulation areas, product display zones, meeting spaces, an enclosed glass meeting area and a high impact upper structure.
One of the stand’s strongest elements is its graphic presence. Large visual surfaces make the brand identifiable from different points of the hall and reinforce its message as an international grain free pet food producer. The upper structure, with perimeter graphics and prominent logo placement, provides visibility from a distance and helps position the stand within the venue.
The space also includes a 4 x 2.5 m LED wall, designed to strengthen the brand’s audiovisual communication and complement the physical product display. At international fairs such as Interzoo, this type of resource allows brands to present dynamic content, product ranges, campaigns, corporate messages and high impact visuals.
Custom stand design for international brands
The Diamond Pet Foods stand is not a standard solution. It is a custom design, developed specifically for Interzoo 2026, with a layout adapted to the available space, visitor flow and the brand’s commercial objectives.
At Cota Creativa, we work with made to measure wooden stands, designed for each fair and delivered through a turnkey approach. This allows every project to be adapted to the venue, the country, technical regulations, the type of product on display and the exhibitor’s commercial strategy.
In the case of Diamond Pet Foods, the design had to solve several needs at once: maximum visibility, clear product display, comfortable meeting areas, immediate brand recognition, graphic consistency and the ability to stand out in a highly competitive exhibition environment.
Stand build for international trade fairs
Building stands for fairs such as Interzoo requires precise coordination between design, production, transport, assembly, exhibition services, electricity, audiovisuals, graphic finishes and technical compliance with the venue.
Nuremberg is a demanding exhibition environment, with defined technical procedures, strict deadlines and a high concentration of international exhibitors. For Cota Creativa, these projects are part of our regular work as a stand design and build company for national and international trade fairs.
Our experience across European venues allows us to support clients throughout the whole process: from the first concept to the final stand handover, coordinating design, manufacturing, logistics and assembly so that the brand can focus on its commercial activity during the fair.
A project built on trust and continuity
Diamond Pet Foods has been a recurring client of Cota Creativa since 2019. Over the years, we have supported the brand at different fairs and in different cities, adapting each project to the specific needs of every event.
This continuity is especially valuable in the exhibition industry. When a brand repeatedly trusts the same supplier, the work evolves. Objectives become clearer, processes are optimised, needs are anticipated and a more efficient relationship is built between client, design and production.
Interzoo 2026 represents another stage in this collaboration. A 96 sqm project with a powerful image, a functional layout and a brand presence designed to compete in one of the most important international stages for the pet industry.
Cota Creativa, stand design and build company for Interzoo and international fairs
At Cota Creativa, we design and build custom stands for companies participating in national and international trade fairs. We work on tailor made projects, with solutions adapted to each brand, each venue and each commercial objective.
Our participation at Interzoo 2026 with Diamond Pet Foods reflects the way we understand stand design and build: spaces with identity, functionality, visual presence and a real ability to help brands generate business opportunities.
For companies looking for a stand design and build company capable of delivering international projects, Interzoo is a clear example of how a well designed stand can become a strategic tool within a trade fair.
